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Chinese key to Aussie skincare success

Eaoron - April 12, 2019 - 0 comments

Xia Yang, 27, can’t walk down a street in Sydney without being recognised by fans.

The mother-of-two from the Chinese province of Zhejiang has more than four million followers on social media channel Weibo and many are from Australia and New Zealand.

“Many Chinese people recognise me, it can be quite nerve-wracking sometimes,” she told AAP on Wednesday through a translator.

The influencer – or ‘key opinion leader’ as they are known in China – is one of ten in town for the latest product launch from Australian skincare brand Eaoron.

With a combined following of 29 million people, they are key to Eaoron’s success – more than 70 per cent of its revenue is derived from the Chinese market.

“It’s a very big brand, very popular in China,” Ms Yang said.

“Australian produced products, particularly in food, healthcare and beauty, are regarded as among the best in the world.”

Eaoron’s business development manager Fernando Rodriguez said more than 35 million units were sold in China in the past 12 months.

“Social media and the marketing and advertising, it travels faster in Asia,” he said

“In Australia, you have 25 million people, if you target them you can get one, maybe two per cent as customers, in China the minimum percentage you get is millions and millions of people.”

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